Client: Trapeze / Orion publishing
Logo Design, Art Direction & Animation: Sinem Erkas
Creative Director: Lucie Stericker
Trapeze is a new, fun imprint at Orion. The letters animate like Trapeze artists performing and finally come together to form a typographic logo where the letterforms balance on each other.
The logo was designed to be long and tall so the imprint identity isn’t compromised on thin book spines, which seems to be a recurring problem on book covers.