Client: Trapeze / Orion publishing
Identity Design, Art Direction & Animation: Sinem Erkas
I designed the brand logo and animation for a new imprint: Trapeze.
The letters animate like Trapeze artists performing and finally come together to form a typographic logo where the letterforms balance on each other. There are three versions of the logo for the three different editors working on the list.
The logo was designed to be long and tall so the imprint identity isn’t compromised on thin book spines, which seems to be a recurring problem on book covers.